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THE COMPANY

Swords & Circuitry Studios is a multimedia development company based in sunny San Diego, California, specializing in the development of entertainment properities for gaming, television, film, the web, and other traditional publishing outlets. Founded in 2001 by Executive Producers Neal Hallford and Jana Hallford, it began as a publishing service for their joint writing efforts, but has since grown into a broader entertainment entity with numerous internally and externally produced projects currently in development.

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NEAL HALLFORD
Executive Producer Armed only with a Super8 movie camera and a stack of CINEMAGIC magazines, Neal delved into the world of indie filmmaking at the tender age of thirteen, even though no one had yet coined that term. After getting a degree in radio, television, and film production from the Unviersity of Oklahoma, Neal leapt into the world of computer gaming development where he was involved in the creation of several role-playing games including Betrayal at Krondor, Dungeon Siege, Champions of Norrath and others. In 2007, he returned to his filmmaking roots to shoot a documentary web series. He continues to work regularly as a game designer, film producer, media consultant, and fiction writer. "You can't beat the feeling of putting out a game, or a movie, or a book that reaches the public in some visceral, intimate way. Whether that's fear, or romance, or awe -- you want to make your viewers / players / readers feel like they've had the chance to live in someone else's skin for a little while. If they can walk away sensing that reality, then we've done our job right."
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JANA HALLFORD
Executive Producer Jana earned her entertainment credentials early, covering rockstars of the art world like Andy Warhol, Christo, and Robert Rauschenberg for her college newspaper and the La Jolla Light. She also wrote features about the still-developing San Diego ComicCon before it became the cultural phenomenon that it is today. Parlaying her art writing into public relations work, she went on to do direct marketing and trade show exhibits for a book publisher. In 1994, she provided background material to the SciFi Channel for their marathons of the original Beauty and the Beast TV series, and in 2007 co-directed an independent webseries which provided more history and insights in Beauty and the Beast: Twenty Years of Remembering. In addition to her producer's responsibilities for Swords & Circuitry, she is a an award-winning artist and photographer, and has had her work shown in national and international juried shows. "Doing creative work and being around other creative people are two of the great joys in life."
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JENNIFER LARSON
Casting Associate Jennifer is a triple-threat performer as a singer, dancer, and actress, and thus one of our most valuable assets in locating and evaluating new talent for Swords & Circuitry. Classically trained as a choral and ensemble singer, she's also a highly accomplished ballroom, jazz, and lyrical dancer, and appeared most recently on stage in "Stop Kiss," a very highly reviewed play at the Ventura Court Theatre in Los Angeles. Prior to that, she appeared as the entitled Emma Kane in the improv show The Big Audition, and as Ebeneza Scrooge in a modern re-telling of "A Christmas Carol." Jennifer has acted in four short films including "The Less Than Perfect Husband", "Promises We Make", "Caught", and "Cries and Whispers". She'll make her feature film debut in "Witch Creek", the first horror film from Swords & Circuitry Studios. In her spare time, she is pursuing a Bachelor of Fine Arts with the Academy of Art University in Motion Pictures and Television with an emphasis on Screenwriting and Producing. "Everyday I make my choices for the present, and do what I feel my heart calls me to do.. You can't regret following your heart. The same goes for anybody else I think. The challenging part is to have the courage to commit. My acting and writing help remind me to stay focused on that idea, and all I hope to do is invoke a commonality among people and inspire great transformation by sharing my own experiences that have shaped me as an artist."
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AMY McADAMS
Production Assistant Recently relocated from the UK to the US, Amy has a background in fan convention management, with an excellent track record of booking celebrity guests. A gifted networker, Amy has connections with performers, composers, writers, and artists around the world, and has successfully arranged a number of notables to be featured at charity fundraisers. She was directly responsible for Linda Hamilton's first guest-of-honor appearance at a Beauty & the Beast event, the 2010 convention in San Diego. "I find getting involved a wonderful reward...as in I get to bring a little joy into others lives. I just love to learn something new on a film set and on location..learning all the time...it's so interesting to me..these are things you don't ordinarily get to see, all the things involved in the process of making a convention or a film."
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